The University of California, Berkeley School of Public Health is committed to protecting the privacy and accuracy of confidential information to the extent possible.
If there is any deviation from the campus-wide policy, information regarding the school-specific terms will be published on this page with an overview of changes and an effective date.
This Privacy Statement only applies to the School of Public Health website, which is limited to content accessed from the publichealth.berkeley.edu subdomain. It does not apply to other UC Berkeley or University of California websites. You should review the privacy statement posted on other UC Berkeley or University of California websites when you visit them.
Privacy statement updates
This Privacy Statement was last revised on 07/29/21 . We may change this Privacy Statement at any time and for any reason. We encourage you to review this Privacy Statement each time you visit the website.
- Effective July 29, 2021: An AdTheorent pixel is triggered on select promoted pages hosted on the BPH website. AdTheorent’s predictive platform “identifies the parameters driving performance” for our marketing campaigns.
- What type of data does AdTheorent collect? TimeStamp, Device IP, User Agent String, CUID (Unique Id stored as cookie on device), Activity Code associated to the website interaction the pixel is assigned. The data collected does not contain Personally Identifiable Information, and only AdTheorent has access to the data.
- How is the data used? The Data is used for Advertising Campaign Optimization within our Platform.
- Effective September 9, 2019: A Facebook pixel is triggered on some pages for some visitors in order to track the effectiveness of ongoing marketing efforts for our academic programs.
- Effective May 1, 2020: Data is sent to LinkedIn via their Insight tag and Bing (both owned by Microsoft) for some visitors in order to track the effectiveness of ongoing marketing efforts for our academic programs.
- Effective September 21, 2020: This website sends data to New Relic, a product used to monitor how quickly and reliably the different technical aspects of this site are performing. New Relic products are used to optimize site performance, not for marketing.
- Effective February 2, 2021: This website uses reCAPTCHA, a Google security tool that protects against spam and abuse. The reCAPTCHA API works by collecting hardware and software information, such as device and application data. Information is used for general security purposes, and will not be used for personalized advertising by Google.
If we decide to make a significant change to our Privacy Statement, we may post a notice on the homepage of our website for a period of time after the change is made.
Privacy on other websites
This website may contain links to other websites. Some of those websites may be operated by third parties. We provide the links for your convenience, but we do not review, control, or monitor the privacy practices of websites operated by others.
We are not responsible for the performance of websites operated by third parties or for your business dealings with them. Therefore, whenever you leave this website we recommend that you review each website’s privacy practices and make your own conclusions regarding the adequacy of these practices.
If you have questions or comments about this Privacy Statement, please email firstname.lastname@example.org.