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The BPH Communications and Marketing team’s core mission is to elevate and reinforce the value of the UC Berkeley School of Public Health in the hearts and minds of key stakeholders by telling its stories; safeguarding its brand; and ensuring that the School is part of the collective conversation around health, education, and research. Our three main areas of ownership are School-Level Brand/Identity Stewardship, Content/Storytelling, and Web/Multimedia.

The team also provides strategic communications and marketing support to clients throughout the school so they can fulfill their missions and objectives. Close clients include External Relations, the Dean’s Office, Student Services, and the Online MPH program. We can also offer a limited amount of support and consultation to faculty members, research centers, students, and other units like DREAM or CPHPL in the following areas:

  • Design
  • Event publicity
  • Photography or video
  • Web work
  • Writing/editing/PR

Before you submit a request for service, please take a few minutes to review the resources section of this page to see if you can complete your project without assistance from the Comms team. You will find the BPH Brand Guide; School logos and letterhead; and templates for flyers, slides, and labels. Please give us at least two weeks of lead time. More time is needed for complicated requests, such as new web pages, design, or video assistance. Please give us a month lead time to promote events.

For faculty or researchers seeking publicity for a grant, paper, commentary, award, or other news, please refer to the News and Media Relations section of this page for guidance prior to submitting a request.

Communications Staff

Elise Proulx
Director of Communications and Marketing
eliseproulx@berkeley.edu

Yaritza Cruz
Student Assistant
yari.lucia31@berkeley.edu

Matt MacNeiI
Web and Digital Media Manager
mattmacneil@berkeley.edu

Diana Stasko
Social Media and Marketing Manager
dstasko@berkeley.edu

Mariam Zagub
Writer
mzagub@berkeley.edu

Ying Zhao
Writer
ying_zhao@berkeley.edu

Brand Guides and Resources

Guides

School of Public Health Brand Guide

If you are working on a communications-related projects on behalf of the School of Public Health, please consult our BPH Brand Guide for guidance, inspiration, and to help ensure we are all “rowing in the same direction.” The BPH Brand Guide contains information and direction on content, logo usage, typography, colors, and design for all your BPH storytelling and visual creations!

Berkeley Brand Guidelines

For further brand support and training, please refer to the campus brand website.

Downloads

Here you will find folders of frequently used School of Public Health logos, as well as templates for general letterhead, flyers, PowerPoints, and address/shipping labels.

Email Signature

See sample signatures below.

As members of the UC Berkeley community, it is vitally important that we not only recognize the history
of the land on which we stand, but also that we recognize that the Muwekma Ohlone people are alive and flourishing members of the Berkeley and broader Bay Area communities today. We suggest adding the following acknowledgment to your email signature, presentations, and documents:

I acknowledge that UC Berkeley sits on the territory of xučyun (Huichin), the ancestral and unceded land of the Chochenyo speaking Ohlone people, the successors of the sovereign Verona Band of Alameda County.

Learn more about this statement’s purpose and importance at the Centers for Educational Justice and Community Engagement site.

Your Name (pronouns/optional)
Job Title
Program/Department (optional)
University of California, Berkeley | School of Public Health
2121 Berkeley Way West, Berkeley, CA 94708
510-123-4567 (o) | 510-123-4567 (m) (optional)
ab1234@berkeley.edu
publichealth.berkeley.edu

Berkeley Public Health Logo

Twitter | Facebook | Instagram | LinkedIn
Your Name (pronouns/optional)
Job Title
Program/Department (optional)
University of California, Berkeley | School of Public Health
2121 Berkeley Way West, Berkeley, CA 94708
510-123-4567 (o) | 510-123-4567 (m) (optional)
ab1234@berkeley.edu
publichealth.berkeley.edu

Berkeley Public Health Logo

Twitter | Facebook | Instagram | LinkedIn

This electronic message is intended to be for the use only of the named recipient, and may contain information that is confidential or privileged. If you are not the intended recipient, you are hereby notified that any disclosure, copying, distribution or use of the contents of this message is strictly prohibited. If you have received this message in error or are not the named recipient, please notify us immediately by contacting the sender at the electronic mail address noted above, and delete and destroy all copies of this message.

News and Media Relations

The Communications team at the School of Public Health serves both as a media outlet that disseminates stories to various audiences and as a media relations team to help get our stories published in other news outlets. There is no full- or part-time PR specialist, so this is handled by the director. Therefore we need to be strategic about how we deploy our resources. However, we would like to respond to all requests if we can from faculty and researchers. If we are not able to assist with a press release or writing a story, we can at least to share your news on one of our social media channels or add your story idea to our feature or profile pools to use at a later date.

News stories

These are the general topics we would like to cover via writing a news story on the website:

  • A grant award that is a significant amount of money or for an interesting or unique study
  • A recently published or soon-to-be published research paper (if the findings are particularly newsworthy, we will first pitch to campus Public Affairs if there is enough lead time)
  • An award or honor you received or an appointment to a distinguished association or leadership position
  • Student accomplishments or honors
  • A commentary in a journal on a hot topic in public health

To write a story about a study, we need access to or a PDF of the draft or embargoed paper—minimally we would need the abstract.

Social media and e-news

These are examples of stories we would like to cover via sharing on social media and/or Berkeley Health Monthly:

  • Event and field photos (please provide captions with your photos)
  • An op-ed or article you wrote that was published in a media outlet (not a study)
  • Profiles of and Q&As with faculty, students, or alumni
  • An appearance on radio or television
  • An event video where you’re giving a talk or on a panel
  • An article where you’re quoted as an expert
  • Faculty and student blog posts, on the Berkeley Blog or elsewhere
  • Networking, grants, trainings, webinars, contests and other opportunities for students or faculty

Campus resources

The campus Public Affairs office will also help promote our stories externally. They have a lot of departments to cover and are quite selective with what they chose to write about; they also prefer several weeks of lead time before a study is published. Our new Public Affairs point of contact for news and media relations is Kara Manke. If you have stories to share, please contact publichealthcommunications@berkeley.edu first to determine if your news is a fit for Public Affairs.

Please visit the campus News and Media Relations page to see what communications channels they manage.

School communications channels

The BPH Communications team manages the following publications and platforms:

Berkeley Health Monthly

The digital newsletter for alumni and friends goes out the fourth Thursday of each month to an email list of more than 36,000. Submit newsworthy items or event listings at least eight days in advance of publication to include them. Submit your information in the newsletter signup form to subscribe.

School of Public Health website

We publish School news stories, research highlights, faculty honors, and media mentions on a rolling basis on the School’s main website.

Social Media

We can share news, media mentions, event photos, and other items of interest on the School’s Twitter, Facebook, Instagram, LinkedIn (School page and alumni group), and YouTube channels.

ASPPH Friday Letter

While we don’t produce the Friday Letter, we will submit your news stories to the Friday Letter provided they meet the ASPPH criteria for publishing. Items are due to ASPPH by end of day Monday the same week.

Website Consultation

If your project, center, lab, division, or office is administered within BPH you may be eligible to create a page on the Berkeley Public Health website. Please fill out the Request a new page or section for the website form and you will receive a reply with an overview of options.

You might also wish to build a custom website for your organization. Before you begin, be aware of these important points:

  • All websites that are affiliated with Berkeley are required to adhere to strict accessibility guidelines.
  • All websites that are affiliated with Berkeley should adhere to strict brand guidelines.
  • It is not recommended to develop a website with non-permanent and/or non-staff persons. Even for smaller websites, the planning, execution, and maintenance of a website requires careful consideration and long-term project management from permanent UC Berkeley staff.

For these reasons it is strongly suggested that you take advantage of web development resources at Berkeley instead of hiring a vendor to create a new site. Resources provided by the UC Berkeley Web Platform Services and UC Berkeley Public Relations teams are affordable, accessible, branded, customizable, and come with considerable support.

If you still decide to pay for the services of an outside vendor, please reach out to the communications team for consultation before completing a contract.