Communications Services and Resources
The SPH Communications and Marketing team’s core mission is to elevate and reinforce the value of the UC Berkeley School of Public Health in the hearts and minds of key stakeholders by telling its stories; safeguarding its brand; and ensuring that the School is part of the collective conversation around health, education, and research. Our three main areas of ownership are School-level Brand/Identity Stewardship, Content/Storytelling, and Web/Multimedia.
The team also provides strategic communications and marketing support to clients throughout the School so they can fulfill their missions and objectives. Close clients include External Relations, the Dean’s Office, Student Services, and the Online MPH program. We can also offer a limited amount of support and consultation to faculty members, research centers, students, and other units like DREAM or CPHPL in the following areas:
- Event publicity
- Photography or video
- Web work
Before you submit a request for service, please take a few minutes to review the resources section of this page to see if you can complete your project without assistance from the Comms team. You will find the SPH Brand Guide; School logos and letterhead; and templates for flyers, slides, and labels. Please also review our project timelines to see if your deadline is achievable by our team.
For faculty or researchers seeking publicity for a grant, paper, commentary, award, or other news, please refer to the News and Media Relations section of this page for guidance prior to submitting a request.
If you have any questions, please contact Caroline Hagen at firstname.lastname@example.org.
Interim Director of Communications and Marketing
Graphic Designer and Publications Coordinator
Web and Digital Media Manager
Content Marketing Manager
Brand Guides and Resources
School of Public Health Brand Guide
If you are working on a communications-related projects on behalf of the School of Public Health, please consult our SPH Brand Guide for guidance, inspiration, and to help ensure we are all “rowing in the same direction.” The SPH Brand Guide contains information and direction on content, logo usage, typography, colors, and design for all your SPH storytelling and visual creations!
Berkeley Brand Guidelines
For further brand support and training, please refer to the campus brand website.
Here you will find folders of frequently used School of Public Health logos, as well as templates for general letterhead, flyers, power points, and address/shipping labels. If you have ideas for other templates, downloads, or guides that would be useful, please contact Caroline Hagen.
News and Media Relations
The Communications team at the School of Public Health serves both as a media outlet that disseminates stories to various audiences and as a media relations team to help get our stories published in other news outlets. There is no full- or part-time PR specialist, so these responsibilities are shared between the director and other team members. Therefore we need to be strategic about how we deploy our resources. However, we would like to respond to all requests if we can from faculty and researchers. If we are not able to assist with a press release or writing a story, we can at least to share your news on one of our social media channels or add your story idea to our feature or profile pools to use at a later date.
These are the general topics we would like to cover via writing a news story on the website:
- A grant award that is a significant amount of money or for an interesting or unique study
- A recently published or soon-to-be published research paper (if the findings are particularly newsworthy, we will first pitch to campus Public Affairs if there is enough lead time)
- An award or honor you received or an appointment to a distinguished association or leadership position
- Student accomplishments or honors
- A commentary in a journal on a hot topic in public health
To write a story about a study, we need access to or a PDF of the draft or embargoed paper—minimally we would need the abstract.
Social media and e-news
These are examples of stories we would like to cover via sharing on social media and/or Berkeley Health Monthly:
- Event and field photos (please provide captions with your photos)
- An op-ed or article you wrote that was published in a media outlet (not a study)
- Profiles of and Q&As with faculty, students, or alumni
- An appearance on radio or television
- An event video where you’re giving a talk or on a panel
- An article where you’re quoted as an expert
- Faculty and student blog posts, on the Berkeley Blog or elsewhere
- Networking, grants, trainings, webinars, contests and other opportunities for students or faculty
For social media or e-newsletter sharing requests, you can fill out the intake form or send these directly to Caroline Hagen.
The campus Public Affairs office will also help promote our stories externally. They have a higher standard for what they will take on as newsworthy and they prefer several weeks of lead time before a study is published. Our new Public Affairs point of contact for news and media relations will be Kara Manke. If you have stories to share, you can contact Public Affairs directly, but it is recommended to first touch base with Caroline Hagen at email@example.com. She can help you determine the best way to pitch your story to campus and/or other possible strategies to disseminate. If you do contact campus directly, please also cc: Linda or let her know.
Please visit the campus News and Media Relations page to see what communications channels they manage.
School communications channels
The SPH Communications team manages the following publications and platforms:
Berkeley Health Monthly
The enewsletter for alumni and friends goes out about once a month to an email list of more than 14,000.
School of Public Health website
We publish School news stories, research highlights, faculty honors, and media mentions on a rolling basis on the School’s main website.
ASPPH Friday Letter
While we don’t produce the Friday Letter, we will submit your news stories to the Friday Letter provided they meet the ASPPH criteria for publishing.